{"id":233053,"date":"2026-07-31T16:43:08","date_gmt":"2026-07-31T14:43:08","guid":{"rendered":"https:\/\/www.oalia.com\/compras-digitales-llm-2026-panorama-y-previsiones\/"},"modified":"2026-09-10T16:08:46","modified_gmt":"2026-09-10T14:08:46","slug":"compras-digitales-llm-2026-panorama-y-previsiones","status":"publish","type":"post","link":"https:\/\/www.oalia.com\/es\/compras-digitales-llm-2026-panorama-y-previsiones\/","title":{"rendered":"Compras digitales &#8211; LLM 2026: panorama y previsiones"},"content":{"rendered":"<p style=\"text-align: left;\">El r&aacute;pido auge de la inteligencia artificial y las tecnolog&iacute;as web est&aacute; transformando profundamente los usos digitales de las empresas. A trav&eacute;s de una nueva serie de publicaciones, Oalia desentra&ntilde;a estos cambios y analiza su impacto concreto en el departamento de compras.<\/p>\n<p style=\"text-align: left;\">A principios de este a&ntilde;o 2026, resulta estrat&eacute;gico anticiparse a la evoluci&oacute;n de los <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;LLM&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;(Large Language Model) An artificial intelligence model trained on very large amounts of text data, capable of understanding, generating, and manipulating natural language to perform various tasks (writing, translation, summarization, answering questions, etc.).&amp;lt;br\/&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/www.oalia.com\/en\/Glossaire\/llm\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>LLM<\/a> (grandes modelos de lenguaje) y sus aplicaciones en las compras digitales: aprovechamiento avanzado de los datos, automatizaci&oacute;n de los an&aacute;lisis, mejora de la gesti&oacute;n de riesgos de los proveedores y mayor apoyo a la toma de decisiones.<\/p>\n<p style=\"text-align: left;\">Nuestro documento &laquo;Compras digitales &ndash; <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;LLM&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;(Large Language Model) An artificial intelligence model trained on very large amounts of text data, capable of understanding, generating, and manipulating natural language to perform various tasks (writing, translation, summarization, answering questions, etc.).&amp;lt;br\/&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/www.oalia.com\/en\/Glossaire\/llm\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>LLM<\/a> 2026: panorama y predicciones&raquo; ofrece una visi&oacute;n estructurada de estas tendencias y detalla c&oacute;mo integramos estas innovaciones para generar valor sostenible para nuestros clientes.<\/p>\n<p><a href=\"https:\/\/147021749.hs-sites-eu1.com\/fr\/digital-achats-llm-2026-panorama-et-pr%C3%A9dictions\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8136 size-full\" src=\"https:\/\/www.oalia.com\/%20wp-content\/uploads\/2026\/03\/CTA_Oalia_DIGITAL_ACHATS_LLM_2026.png\" alt=\"\" width=\"600\" height=\"200\" srcset=\"https:\/\/www.oalia.com\/wp-content\/uploads\/2026\/03\/CTA_Oalia_DIGITAL_ACHATS_LLM_2026.png 600w, https:\/\/www.oalia.com\/wp-content\/uploads\/2026\/03\/CTA_Oalia_DIGITAL_ACHATS_LLM_2026-300x100.png 300w, https:\/\/www.oalia.com\/wp-content\/uploads\/2026\/03\/CTA_Oalia_DIGITAL_ACHATS_LLM_2026-480x160.png 480w\" sizes=\"(max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p style=\"text-align: left;\">A trav&eacute;s de sus art&iacute;culos de fondo, Oalia ofrece un resumen de lo que cabe esperar de la inteligencia artificial, de las tecnolog&iacute;as web en general y de la convergencia de estas tecnolog&iacute;as, y explica c&oacute;mo en Oalia las aplicamos para crear ventajas competitivas para nuestros clientes.<\/p>\n<p style=\"text-align: left;\">A principios de 2026, me parece importante comprender y anticipar la trayectoria de los <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;LLM&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;(Large Language Model) An artificial intelligence model trained on very large amounts of text data, capable of understanding, generating, and manipulating natural language to perform various tasks (writing, translation, summarization, answering questions, etc.).&amp;lt;br\/&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/www.oalia.com\/en\/Glossaire\/llm\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>LLM<\/a> (grandes modelos de lenguaje) y sus implicaciones para las compras digitales.<\/p>\n<p style=\"text-align: left;\"><strong>Retrospectiva 2022&ndash;2024<\/strong><\/p>\n<p style=\"text-align: left;\">Desde hace muchos a&ntilde;os se lleva a cabo un trabajo continuo de mejora de los modelos, y no solo en lo que respecta a las famosas &laquo;alucinaciones&raquo;, que, por cierto, en mi opini&oacute;n son m&aacute;s bien confabulaciones.<\/p>\n<p style=\"text-align: left;\"><strong>2022 &mdash; Pasar de un &laquo;modelo que completa texto&raquo; a un &laquo;asistente &uacute;til&raquo;<\/strong><\/p>\n<p style=\"text-align: left;\">En pocas palabras, 2022 es el a&ntilde;o en el que el valor pasa de una capacidad bruta para reproducir informaci&oacute;n, al estilo de un sistema experto, a un comportamiento controlado. Es el a&ntilde;o en el que ChatGPT llega al gran p&uacute;blico y conoce un &eacute;xito inmediato:<\/p>\n<p style=\"text-align: left;\"><em>Ejemplo: aprender los &laquo;buenos modales&raquo;<\/em><\/p>\n<p style=\"text-align: left;\">Rechazar ciertas peticiones, evitar las actitudes t&oacute;xicas, adoptar un tono profesional.<\/p>\n<p style=\"text-align: left;\"><strong>2023 &mdash; Se especializa, se adapta<\/strong><\/p>\n<p style=\"text-align: left;\">Es el a&ntilde;o en el que se ha logrado que la IA sea adaptable y desplegable a gran escala, mediante la ingenier&iacute;a de datos supervisados. Abandonamos el modelo monol&iacute;tico capaz de hacerlo todo.<\/p>\n<p style=\"text-align: left;\"><em>Ejemplo: &laquo;asistente jur&iacute;dico&raquo; frente a &laquo;asistente de soporte&raquo;<\/em><\/p>\n<p style=\"text-align: left;\">El mismo modelo b&aacute;sico, pero con dos especializaciones:<\/p>\n<p style=\"text-align: left;\">Uno aprende a generar an&aacute;lisis estructurados de cl&aacute;usulas; el otro, a elaborar guiones de asistencia y a clasificar incidencias.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/147021749.hs-sites-eu1.com\/fr\/digital-achats-llm-2026-panorama-et-pr%C3%A9dictions\">[&hellip;] Para seguir leyendo, descarga el documento.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El r&aacute;pido auge de la inteligencia artificial y las tecnolog&iacute;as web est&aacute; transformando profundamente los usos digitales de las empresas. A trav&eacute;s de una nueva serie de publicaciones, Oalia desentra&ntilde;a estos cambios y analiza su impacto concreto en el departamento de compras. A principios de este a&ntilde;o 2026, resulta estrat&eacute;gico anticiparse a la evoluci&oacute;n de [&hellip;]<\/p>\n","protected":false},"author":126,"featured_media":233402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[55],"tags":[],"class_list":["post-233053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Compras digitales - LLM 2026: panorama y previsiones - Oalia<\/title>\n<meta name=\"description\" content=\"Inteligencia artificial: Panorama general de los modelos de lenguaje a gran escala (LLM), tendencias, previsiones y aplicaciones pr\u00e1cticas para optimizar el rendimiento de las compras.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oalia.com\/es\/compras-digitales-llm-2026-panorama-y-previsiones\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Compras digitales - LLM 2026: panorama y previsiones - Oalia\" \/>\n<meta property=\"og:description\" content=\"Inteligencia artificial: Panorama general de los modelos de lenguaje a gran escala (LLM), tendencias, previsiones y aplicaciones pr\u00e1cticas para optimizar el rendimiento de las compras.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.oalia.com\/es\/compras-digitales-llm-2026-panorama-y-previsiones\/\" \/>\n<meta property=\"og:site_name\" content=\"Oalia\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-31T14:43:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-10T14:08:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.oalia.com\/wp-content\/uploads\/2026\/07\/IMAGEN_ARTICULO_ACCEDER_AL_DOCUMENTO_DIGITAL_COMPRAS-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Romano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Romano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.oalia.com\\\/es\\\/compras-digitales-llm-2026-panorama-y-previsiones\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.oalia.com\\\/es\\\/compras-digitales-llm-2026-panorama-y-previsiones\\\/\"},\"author\":{\"name\":\"Sara Romano\",\"@id\":\"https:\\\/\\\/www.oalia.com\\\/#\\\/schema\\\/person\\\/dc6a87cc8e29de52b9d2463c34f536ee\"},\"headline\":\"Compras digitales &#8211; 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