{"id":232959,"date":"2026-07-28T15:48:28","date_gmt":"2026-07-28T13:48:28","guid":{"rendered":"https:\/\/www.oalia.com\/hertz-como-las-compras-conducen-a-un-futuro-mas-prometedor-nuestro-analisis\/"},"modified":"2026-09-10T16:15:59","modified_gmt":"2026-09-10T14:15:59","slug":"hertz-como-las-compras-conducen-a-un-futuro-mas-prometedor-nuestro-analisis","status":"publish","type":"post","link":"https:\/\/www.oalia.com\/es\/hertz-como-las-compras-conducen-a-un-futuro-mas-prometedor-nuestro-analisis\/","title":{"rendered":"\u00abHertz: C\u00f3mo las compras conducen a un futuro m\u00e1s prometedor\u00bb, nuestro an\u00e1lisis"},"content":{"rendered":"<h2>La transformaci&oacute;n del departamento de compras ya no se centra &uacute;nicamente en el ahorro conseguido.<\/h2>\n<p>En esta entrevista publicada por <a href=\"https:\/\/cpostrategy.media\/\">CPOStrategy<\/a>, los equipos de compras de <a href=\"https:\/\/www.hertz.fr\/\">Hertz<\/a> explican c&oacute;mo la funci&oacute;n de aprovisionamiento se est&aacute; convirtiendo en una aut&eacute;ntica palanca de transformaci&oacute;n empresarial:<\/p>\n<ul>\n<li>Contribuci&oacute;n directa al retorno a la rentabilidad<\/li>\n<li>Gesti&oacute;n de la resiliencia<\/li>\n<li>Mejora del rendimiento operativo<\/li>\n<li>Mejor colaboraci&oacute;n transversal<\/li>\n<li>Modernizaci&oacute;n de los procesos y los datos de compras<\/li>\n<\/ul>\n<p><strong>El mensaje clave es contundente: las compras ya no son un simple centro de costes, sino un motor de creaci&oacute;n de valor y de gesti&oacute;n estrat&eacute;gica.<\/strong> Esta visi&oacute;n se hace eco especialmente de nuestra convicci&oacute;n en Oalia. De hecho, es precisamente lo que desarrollamos en nuestra reflexi&oacute;n sobre la evoluci&oacute;n de las organizaciones de compras ante la IA y la automatizaci&oacute;n: &iquest;C&oacute;mo acelerar el rendimiento sin alejar a los equipos de la toma de decisiones y la gesti&oacute;n estrat&eacute;gica?<\/p>\n<h3>A medida que las herramientas se vuelven m&aacute;s inteligentes, el papel de las compras evoluciona:<\/h3>\n<ul>\n<li>Menos ejecuci&oacute;n<\/li>\n<li>M&aacute;s coordinaci&oacute;n<\/li>\n<li>M&aacute;s an&aacute;lisis<\/li>\n<li>M&aacute;s impacto empresarial<\/li>\n<\/ul>\n<p><strong>Probablemente, el departamento de compras del futuro ser&aacute; aquel que sepa combinar la excelencia operativa, la inteligencia de datos, la colaboraci&oacute;n entre departamentos y el control humano de las decisiones estrat&eacute;gicas.<\/strong> Porque la pregunta que sin duda todos nos hacemos es: &laquo;&iquest;Hasta qu&eacute; punto podemos delegar la toma de decisiones de compras en sistemas probabil&iacute;sticos y no deterministas (IA)?&raquo; &raquo; Y ese es precisamente el tema que abordamos en nuestro art&iacute;culo: &laquo;<a href=\"https:\/\/www.oalia.com\/es\/la-ilusion-de-la-ia-agentiva-en-las-compras-hacia-un-comprador-con-menos-poder\/\"> La ilusi&oacute;n de la IA agentiva en las compras: &iquest;hacia un comprador con menos poder? <\/a> &raquo; <a href=\"https:\/\/cpostrategy.media\/blog\/executiveinsights\/hertz-how-procurement-is-driving-a-brighter-future\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image -231821 size-full\" src=\"https:\/\/www.oalia.com\/wp-content\/uploads\/2026\/05\/CTA_ARTICLE_LA_TRANSFORMATION_DES_ACHATS_2026.jpg\" alt=\"\" width=\"600\" height=\"200\"\/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&iquest;C&oacute;mo se convierte el departamento de compras en un motor de transformaci&oacute;n estrat&eacute;gica en la era de la IA? A trav&eacute;s del ejemplo de Hertz, descubre por qu&eacute; la gesti&oacute;n de compras est&aacute; evolucionando hacia una mayor coordinaci&oacute;n, an&aacute;lisis y control humano frente a la automatizaci&oacute;n.<\/p>\n","protected":false},"author":126,"featured_media":233413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[55],"tags":[],"class_list":["post-232959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00abHertz: C\u00f3mo las compras conducen a un futuro m\u00e1s prometedor\u00bb, nuestro an\u00e1lisis - Oalia<\/title>\n<meta name=\"description\" content=\"REX HERTZ: An\u00e1lisis del art\u00edculo de CPOStrategy. \u00bfSe est\u00e1 convirtiendo el departamento de compras en un motor de transformaci\u00f3n estrat\u00e9gica en la era de la IA?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oalia.com\/es\/hertz-como-las-compras-conducen-a-un-futuro-mas-prometedor-nuestro-analisis\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00abHertz: C\u00f3mo las compras conducen a un futuro m\u00e1s prometedor\u00bb, nuestro an\u00e1lisis - 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